The year is 2018 and the internet is as crowded as it can ever be, yet expansion seems to be on the rise. It is no longer news that the population of internet users is currently almost 4 billion and the number is rising daily. But then, what is the implication of this statistic? And how does it emphasize the importance of companies having a business website?
Really, it depends on how you choose to look at it, but one thing is constant; the market is huge! Amazon had a net revenue of 177.87 billion dollars, Uber had a revenue of about $37 billion, while Facebook generated a revenue of over 40.7 billion dollars. Similarly, 7 companies were able to increase their market share just by creating business websites and digital marketing campaigns.
The fact remains that the internet is a goldmine and one way to exploit the potentials available is to build a website. How did we come to this conclusion? Let’s see.
The Internet Has Changed the Landscape
Window shopping in the nineties used to be an exciting adventure; walking around the streets, looking giddily at clothes and shoes and wishing for them. But now, the same excitement, if not more, is created when you go online and shop for goods.
Now, this paradigm shift is not only experienced in the retail sector. Before now, people asked other friends or family members for suggestions whenever they wanted to hire a professional or get any form of service. However, Google and Yelp are providing these same people with a plethora of recommendations from different people on the same topic. Now, the implications of this change are numerous; all emphasizing how important it is to get a website as a business owner.
Why do You Need a Website for Your Business?
In simple terms, why do you need a website? Here are some answers.
1. A Website is Needed to Improve Visibility
Like we clearly stated, the market is huge, all you need is the capacity to meet the demand. With a website, you can easily advertise your goods and services to millions (or billions) of people within the blink of an eye.
2. A Website Proves That You are Legitimate
Although there have been cases of frauds perpetrated by companies with legitimate websites, this doesn’t mean that a website has lost its value. How did you think Blackberry and Apple were able to distinguish their brand from fruits? A website!
3. A Website Provides You with a Way to Track Relevant Metrics
There are certain metrics that serve as indicators of growth or ruin and a website is the perfect, cost-effective tool to help you keep an eye on these. In fact, you can get professionals to create websites that automate the process of collating data such that you get scheduled reports on how your business is faring.
Imagine losing out on such an opportunity due to negligence. Well, ignorance is out of the way right now. In fact, every possible excuse is out of the window. Remember that we just said that the internet has simplified the process of window shopping and that of getting recommendations for hiring professionals.
It’s no longer imperative that you hire companies for projects relating to business website development; you can also hire freelancers. In fact, you will learn from this article that a freelancer is, perhaps, the best option for your organization.
Getting a freelancer doesn’t just provide you with a business website; you are assured of the highest quality as regards the UI, UX, and backend. You will also enjoy the flexibility concomitant with working with some of the finest business website developers around the globe.
You’re probably thinking that a service such as this will cost a fortune and that’s the best part; it is very affordable. You just have to browse through the different services offered and initiate a conversation with the professional you’ll love to work with.
Now, you have a network of some of the most talented website developers from around the world who are eager to work with you and design a website for your business.